Check out the latest addition to Proton automobile family.. the Proton Exora, Proton’s MPV to watch out for in streets soon.. The Exora is based on the name of a red flower that is common in the tropics, the Ixora flower, with the tagline €œKeriangan Keluarga.
The moniker was chosen from among 251,763 entries in a contest held last fall. The winner, a teacher from Changlun, will be getting an Exora as her prize. The company says it chose what it considers to be a more “global” name rather than a Malaysian name to reflect Proton’s ambitions. Check out the new MPV photos 🙂
The Exora is built on an all-new platform, the second developed by Proton, and can be expected to be used on a future large vehicle as well.
The new MPV will have a 125-horsepower 1.6-liter engine, standard dual airbags and dual-zone air-conditioning, an important feature in Malaysia and something Proton calls a “specialty” of its cars.
News from NST: MPV Proton Exora cost less than RM80,000
PETALING JAYA: Bookings for Proton’s maiden multi-purpose vehicle, Proton Exora, starts on Saturday.
The seven-seater MPV, which costs less than RM80,000, comes in five choice colours and is powered by a 1.6-litre CamPro engine.
Proton Holdings Bhd chairman Datuk Mohd Nadzmi Mohd Salleh said the launch has been set for April, while the export drive would start in July, with Indonesia and Thailand as the initial destinations.
He said this yesterday after the official announcement of the MPV’s name here and the winner of the contest to name the vehicle, which was held a few months ago.
Also present was Proton managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir.
“We have already started the preliminary production,” he said, adding that it cost the company some RM450 million to develop Exora, which included between RM60-70 million for the production line at Proton’s plant in Shah Alam.Nadzmi was confident Exora would be a hit in the market, although an MPV from Proton was a bit later than its competitors.
“It’s better late than never. There is a trend to have a big vehicle for a family,” he said.
On the price, Nadzmi said it was because Proton wanted a big volume.
Meanwhile, Norsholihan Abd Eanich, a 29-year-old teacher from Changlun in Kedah, was the grand prize winner of the contest to name the MPV.
Norsholihan’s entry was among 39 entries that gave the “Exora” name but with different original taglines.
She won herself an Exora, taken from the word “ixora“, a type of tropical flower.
Source: News Straits Times
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