In real estate, it’s location, location, location. In website design, it’s content, content, content… followed very closely by eye appeal, which is where a graphic designer can play a substantial role. The SEO (Search Engine Optimization) portion of a website’s foundation must be considered first to develop essential keywords. These keywords are then used throughout …
There are a number factors involved in having a successful PPC campaign. These include everything from keyword selection, bid management, and campaign setup to your destination website. This article will discuss five of the most important areas: Keywords, Ad Copy, Destination URL’s, Organization, and Analysis. 1. Keywords Having a successful PPC campaign starts off with …