You might think, from all the buzz about search engine optimization – SEO – that it offers a cure for all the world’s business ills. Somehow, SEO has been propelled from the backwaters of Internet geekdom into the forefront of modern business marketing. For example, if Google’s own search results are any indication, the interest …
Facebook is one of the most popular social networking mediums, and their membership numbers are increasing quickly. It is a great tool for networking; but like many tools available for networking on the web, promotional or marketing activities are frowned upon. So be careful when using Facebook and do your online marketing activities under the …
“I want to be number one on Google for (insert hyper-competitive keyphrase here).” It’s usually the first thing we hear in terms of search engine optimization – a company wants to be in that coveted top spot on Google, Yahoo!, Ask, and MSN. No matter the industry or specialty, when companies approach us with their …
For years, it has been well known that Google‘s search algorithm is driven by the number and quality of links pointing to a particular URL. And as a result, it was all the rage for some time to buy links on web pages that had a high Google PageRank (PR). But in March of 2007, …
Check out the latest released WordPress version 2.7.1! WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability. WordPress is both free and priceless at the same time.. More simply, WordPress is what you use when you want to work with your blogging software, not fight it. 🙂
Spring is a wonderful time of year but it might not be so wonderful for our online business. The weather is getting nicer and people are spending more time outside, away from their computers. One way to get more people to come to your website is to do some spring cleaning and I don’t mean …
The majority of businesses now understand that search engine optimisation or SEO is becoming an important part of any online business strategy. Today it is only the most backward thinking companies that have dismissed the benefits of search engine optimisation, or have not even heard of it. The emphasis of search engine optimisation is to …
Who benefits from using Search Engine Optimization (SEO)? Everyone. Let me explain. It can be easy for business owners to look at SEO as an attractive means of improving their position with search engines. This can be a great long-term strategy that really works well for online business, but the benefits don’t stop there. Your …
Branding Starts With Thinking Backwards Most people like to start a project at the beginning and work their way through until they reach the end. Makes sense, or does it? If you don’t start with where you want to end-up, it’s unlikely you’ll ever get where you want to go. Remember our cabbage? Planning a …
After optimizing your site for search engines and pursuing other marketing efforts, it’s time to use the power of the press to boost sales, awareness and credibility cost-effectively. But how do you pitch your story to a reporter? Here are some quick tips to help you through the media process: 1. Know Your Targeted Media …