Although the concept of search engine optimization can be somewhat complex, there are a number of basic search engine optimization techniques you can use to improve your organic search results. Keep the following in mind when trying to achieve top rankings for your website. 1. Meta Tags. Meta tags are simple lines of code at …
Pay Per Click (PPC) search engine marketing refers to a specific type of advertising where you pay a search engine every time a potential customer clicks on your ad. These ads appear on search engine results pages and sometimes on sites within a search engine’s network of associates. How do Pay Per Click Ads Work? …
To reach the top of major search engines, like Google, you’ll need to focus on both on-page optimization and off-page optimization. These strategies ensure that your web pages are properly coded and that many third party websites are linking in. Make sure to develop your web pages with proper search engine optimization techniques. Once you’ve …
Vigilance, micromanaging and attention to detail can help you avoid some common and costly mistakes of PPC advertising. What are those mistakes? Here are the terrible 10 that are typical to most pay per click campaigns. Too Many Keywords Per Ad Group It’s important to target your ad to be as relevant as possible. Don’t …
Search engine optimization techniques for Google and Yahoo are quite different. Many websites rank well in one search engine but not the other. This is the direct result of each search engine having its own unique ranking algorithm. For example, the Google algorithm predominantly values the anchor text of in-bound links. Yahoo places more emphasis …
Last year saw the arrival of online social media. If you operate a website or blog, you would be well advised to realign your site to exploit the popular social media sites for increased traffic.
By now, we all know there’s a lot that goes into achieving high organic search engine rankings. In case you’re unfamiliar with the concept of “SEO,” it refers to the art of modifying a web site’s properties in order for that site to appear in the top search engine results on Google, Yahoo, Ask and …
An interesting article about 10 Search Engine Marketing Myths floating around the Internet about what’s required to get your site visible in search engines being debunked. Myth 1 – You need to buy a domain with keywords in it I’m sure you’ve seen them, domains like: www.paris-hilton-pink-diamond-dog-collars.com. For some weird reason, webmasters seem to think …
How Well Do You Really Know Your Website? If you`re like most webmasters, you have probably spent years building your site. You have spent years adding content, building links and cultivating traffÃc – but how well do you really know your website? How well do you know the intricate details of your website`s traffÃc? Where …
Content is king and your content site is your kingdom. When the adage “content is king” was first coined, the web was, in many respects, a simpler place for Webmasters. Creating a website with ten to twenty pages of keyword rich content would generate excellent search engine results and a mass of traffÃc as a …