When people with websites find out I’m an Internet Marketing Consultant, the first question I’m often asked is: “why isn’t my website ranking in the search engines?” There seems to be this assumption that “if you build it, they will come”. Many website owners are often disappointed once their site is up that the site …
Although the concept of search engine optimization can be somewhat complex, there are a number of basic search engine optimization techniques you can use to improve your organic search results. Keep the following in mind when trying to achieve top rankings for your website. 1. Meta Tags. Meta tags are simple lines of code at …
Search engine optimization techniques for Google and Yahoo are quite different. Many websites rank well in one search engine but not the other. This is the direct result of each search engine having its own unique ranking algorithm. For example, the Google algorithm predominantly values the anchor text of in-bound links. Yahoo places more emphasis …