After optimizing your site for search engines and pursuing other marketing efforts, it’s time to use the power of the press to boost sales, awareness and credibility cost-effectively. But how do you pitch your story to a reporter? Here are some quick tips to help you through the media process: 1. Know Your Targeted Media …
Link building is an essential ingredient in ranking your website highly on the major search engines. There, now that we’ve got that brilliant grasp of the obvious out of the way let’s move on to what you can do to actually create them. Before we launch into the nitty-gritty of link building, no beginners guide …
Last year saw the arrival of online social media. If you operate a website or blog, you would be well advised to realign your site to exploit the popular social media sites for increased traffic.